why does makeup appeal to women?

Dorethea Beaston: Most people want makeup because they think they will look better, and personally (i wear makeup) i think it does help your appearance. Women and men buy makeup because commercials use all the prettiest models, and even touch them up on their computers, so people think that they will look like that, even though in reality, nobody ever will. Hope i helped :D

Elva Batie: Because most females are, in a way, vain and conscious about their looks. Makeup helps women feel better about themselves and their outward appearance. In response to your question regarding how to persuade women to purchase makeup:Usually, new, interesting concepts of makeup goes a long way with women and their beauty products. Cleansing hair conditioners, clear foundation, makeup with multiple uses (such as NARS The Multiple), and foundation in an airbrush bottle are only a few examples of modern-day innovative makeup. Prices matter too, but newer concepts matter much more....Show ! more